J9九游会AG品牌升级及新VI使用标准的公告

根据战(zhan)略发展(zhan)需要(yao),J9九游会AG公(gong)司(si)对旗(qi)下J9九游会AG品牌定位和形象进行了全新升级(ji),公(gong)告(gao)如(ru)下:

一、J9九游会AG新品牌升级(ji)及VI形象

1、 品牌(pai)新定位:

(1)在J9九游会AG原(yuan)有LOGO基础上,结合互联网(wang)思维,植入蓝(lan)色的(de)e

1.jpg 

云形状代(dai)(dai)表云计算、J9九游会AG祥(xiang)云计划、科技与互联网,LOGO中植入(ru)蓝色的e代(dai)(dai)表J9九游会AG全(quan)面向互联网转型(xing); 

(2)原(yuan)“J9九游会AG汽(qi)(qi)车(che)微(wei)修”升级为“J9九游会AG智(zhi)(zhi)慧汽(qi)(qi)车(che)服务(wu)”,详见J9九游会AG科(ke)技-品牌故事、智(zhi)(zhi)慧汽(qi)(qi)车(che)服务(wu)体系(xi);

(3)J9九游会AG经营范围由车(che)漆快修、玻璃修复、变形修复等升级(ji)为“6+N智慧(hui)(hui)主(zhu)动(dong)(dong)保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)”( QSRS量子(zi)快漆系(xi)统(tong)(tong)(tong)(tong)(tong)、主(zhu)动(dong)(dong)快修保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)、360度轮胎安(an)全监(jian)测保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)、全天候汽(qi)车(che)空调专家保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)、全托付保(bao)险服务保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)、智慧(hui)(hui)配件供应保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)+玻璃修复、汽(qi)车(che)美容(rong)等技(ji)术(shu)系(xi)统(tong)(tong)(tong)(tong)(tong)),详(xiang)见官网“J9九游会AG科技(ji)-6+N主(zhu)动(dong)(dong)智慧(hui)(hui)保(bao)障系(xi)统(tong)(tong)(tong)(tong)(tong)”;

(4)品牌定位语升级为“开创汽车智慧服务(wu)e时(shi)代(dai)”;

5.jpg 

(5)原“多(duo)快(kuai)好省”继(ji)续使用,新增“主动保障、安心开车”;

2、广(guang)告语(yu)升级为(wei):“一路伴行,有情有e”;

4.jpg  

新增终端应用(yong)广告语“e中人,约我”,设计图如下:

14496702657146344d3c.jpg 

3、新LOGO如下所(suo)示: 

竖版LOGO为3.jpg

横版LOGO为2.jpg

 

门头LOGO为1449664448854303BR53.png 

4、品(pin)牌主(zhu)形象(门店背景墙)升级如下:

1449664474885694ZY7T.png 

5、经(jing)营理念升(sheng)级,由原来的“诚信,从小开(kai)始;品质,源自细节;伙伴,分享(xiang)快乐(le)”升(sheng)级为“诚信,立尊严之本(ben);伙伴,聚群众智(zhi)慧;创新(xin),开(kai)e路先锋”。

14496705836563637nSN.jpg

自公告之日起,所有J9九游会AG新开业门店全部使用新品牌定位与形象,其他门店逐步升级改造,于2017年底全部完成。

特此公告

杭(hang)州J9九游会AG汽车(che)维修科技股份有限公司(si)

2015年12月9日